Advertising Your Business Online

1

Alison Review

Location

Online(Course Link)

Dates

On Demand

Course Categories

Digital Marketing

Certficate

Yes()

Language

English

Course Fees

Free

No. of Attendant

Unlimited

Acquired Skills/Covered Subjects

  • Describe what is meant by social advertising,Discuss the rules of social advertising.,Discuss different social advertising platforms and what they offer.,Discuss the key concepts of online display advertising.
Provider Name Alison
Training Areas
  • Business and Management
  • Digital Marketing
  • Fashion and Beauty
  • Humanities and ARTS
  • IT, Technology and Software
  • Languages
  • Math, Science and Engineering
  • Media and Photography
  • Medical, Fitness, Healthcare and Safety
  • Personal Development
  • Politics and Economy
  • Social Sciences
  • Supply Chain Management
  • Training and Education
  • Travel, Tourism and Hospitality
  • Others
Website https://alison.com/
About The Provider

Alison is one of the world’s largest free learning platforms for education and skills training. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

Alison was founded in Galway, Ireland, in 2007 and has grown organically to become a major force in free online education and skills training. Today, with more than 13 million learners in 195 countries, Alison is changing how the world learns and up-skills.

They are committed to equality and access to education and skills training irrespective of gender, geography, economic status or any other barriers that can so often stunt potential. So they offer a range of free courses that meet the many diverse needs of our learners. The UN declared in Article 26 of the 1946 Declaration of Human Rights that “Education shall be free…”. This statement will always inspire us.

Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a difference. He believes in social impact, and that you can build a financially successful business focused on meeting a huge global social need, making education and skills training more accessible for everyone. He invites anyone who believes that too, to support the Alison mission.

Alison is free of charge to you. But it’s still a business – albeit a socially-focused one. We are a social enterprise making our money through advertising, merchandise, and the sale of Certificates and Diplomas, should a graduate choose to buy one.

An online advertisement can promote a business and reach a wide audience effectively while spending far less than with traditional advertising approaches. This course will first introduce you to the process of social advertising and its objectives. You will learn about the different rules to follow for a successful social advertising campaign as well as take a look at the different social advertising platforms and the types of advertising they offer.

Next, you will learn about the key concepts of online display advertising and how to use online display advertising as part of your business's advertising campaign. You will learn about a number of different approaches including their pros and cons before deciding on the best one. Finally, you will be introduced to search engine optimization (SEO) and learn about its best practices, pitfalls, and barriers. Here, you will learn how to implement SEO and test its effectiveness in promoting your website.

Social advertising can help you target people in very specific demographics who might not even stumble across your profile or website without it. This course will be of great interest to business professionals, entrepreneurs, and anyone who wants to start advertising their business online. It will also be valuable to those who are working in the SEO and advertising industry. So, start the course now and learn how to increase your visibility on social media today!

Share with...