مقدمة في العلاقات العامة
Alison Review
الموقع
Online(رابط الدورة)
التاريخ
عند الطلب
أقسام الدورات
علوم الاجتماع
الشهادة
Yes()
اللغة
الإنجليزية
رسوم الدورة
مجانيةعدد الحضور
غير محدود
المهارات المكتسبة
- Define the field of public relations,Define the function of public relations,Define the characteristics of several PR models
| اسم مقدم الدورة | Alison |
|---|---|
| مجالات التدريب |
|
| موقعك الإلكتروني (URL) | https://alison.com/ |
| حول المزود |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
The course begins by showing you a public relations case study, specifically the PR policies during the Teamsters strike on UPS. You will then explore the function of public relations in the modern world and look at the origins of public relations in the United States. You will see the resulting PR models which have emerged and how these models apply to modern PR. These will include Grunig & Hunt's 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models.
Next, you will see how the PR function has split into several sub functions over the years. These include the corporate and agency sub functions. You will discuss the strategic management functions and roles of PR as well as the importance of a PR representative at the highest level of a business. You will cover the organizational elements of a PR department including the role of PR managers within organizations and their relationship to advisory and strategic boards.
This course will be of great interest to professionals who work in the area of PR and communications and would like to learn more about the different functions and sub-functions of PR. It will also be of interest to learners who would like to learn more about the role of PR within the modern business environment. So, try out the course for yourself and start building your PR career today!
