YouTube Marketing: The Five Essential Steps


Alison Review


Online(Course Link)


On Demand

Course Categories

Digital Marketing





Course Fees


No. of Attendant


Acquired Skills/Covered Subjects

  • Identify the videos that will encourage YouTube to send views.,Describe how to make videos that keep viewers engaged for longer.,Explain how to optimise videos for the search results.,Discuss the use a free extension to discover the best 'tags' for your video.
Provider Name Alison
Training Areas
  • Business and Management
  • Digital Marketing
  • Fashion and Beauty
  • Humanities and ARTS
  • IT, Technology and Software
  • Languages
  • Math, Science and Engineering
  • Media and Photography
  • Medical, Fitness, Healthcare and Safety
  • Personal Development
  • Politics and Economy
  • Social Sciences
  • Supply Chain Management
  • Training and Education
  • Travel, Tourism and Hospitality
  • Others
About The Provider

Alison is one of the world’s largest free learning platforms for education and skills training. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.

Alison was founded in Galway, Ireland, in 2007 and has grown organically to become a major force in free online education and skills training. Today, with more than 13 million learners in 195 countries, Alison is changing how the world learns and up-skills.

They are committed to equality and access to education and skills training irrespective of gender, geography, economic status or any other barriers that can so often stunt potential. So they offer a range of free courses that meet the many diverse needs of our learners. The UN declared in Article 26 of the 1946 Declaration of Human Rights that “Education shall be free…”. This statement will always inspire us.

Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a difference. He believes in social impact, and that you can build a financially successful business focused on meeting a huge global social need, making education and skills training more accessible for everyone. He invites anyone who believes that too, to support the Alison mission.

Alison is free of charge to you. But it’s still a business – albeit a socially-focused one. We are a social enterprise making our money through advertising, merchandise, and the sale of Certificates and Diplomas, should a graduate choose to buy one.

YouTube is a highly effective platform for promoting your own products, services, or even affiliate offers.  But it's also a medium for potentially earning an extra income through YouTube's 'Partner Program'. The Partner Program is where YouTube displays ads on videos, and where the video publisher gets paid as a result of users clicking on those ads with no additional effort.

This course explains how YouTube marketing works and shows you how to take advantage of the 'YouTube algorithm' to create videos that have the potential to get a lot of views and engagement. You will learn how to send traffic from YouTube to your website and how to tap into the Partner Program for an additional source of revenue

You will learn what YouTube 'wants' and how to take advantage of that, and you will discover which types of videos are inclined to get the most views and why.  All of this information will make you give you the confidence to develop an effective marketing campaign for your business bringing you better traffic, so why not start the course now!

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