The Strategy of Content Marketing
Coursera Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Digital Marketing
Certficate
Yes(Course Certificate ($49))
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Management,Content Marketing,Copywriting,Writing
| Provider Name | Coursera |
|---|---|
| Training Areas |
|
| Website | https://coursera.org/ |
| About The Provider |
Coursera is
an American online learning platform founded by Stanford professors Andrew Ng and Daphne Koller that
offers massive open online courses (MOOC),
specializations, and degrees. Coursera works with universities and other organizations to offer online courses, specializations, and degrees in a variety of subjects, such as engineering, humanities, medicine, biology, social sciences, mathematics, business, computer science, digital marketing, data science, and others.
Coursera courses last
approximately four to ten weeks, with one to two hours of video lectures a
week. These courses provide quizzes, weekly exercises, peer-graded assignments,
and sometimes a final project or exam. Courses are also provided
on-demand, in which case users can take their time in completing the course
with all of the material available at once. |
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
