Digital Analytics


Edraak Review


Online(Course Link)


On Demand

Course Categories

Digital Marketing


Yes(Digital Analytics)



Course Fees


No. of Attendant


Acquired Skills/Covered Subjects

  • Create digital analytics plan,Create and manage tags using Google Tag Manager,Understand main reports in Google Search Console,Understand main reports in Google Analytics,Understand and create heatmaps using Hotjar
Provider Name Edraak
Training Areas
  • Business and Management
  • Digital Marketing
  • Fashion and Beauty
  • Humanities and ARTS
  • IT, Technology and Software
  • Languages
  • Math, Science and Engineering
  • Media and Photography
  • Medical, Fitness, Healthcare and Safety
  • Personal Development
  • Politics and Economy
  • Social Sciences
  • Supply Chain Management
  • Training and Education
  • Travel, Tourism and Hospitality
  • Others
About The Provider

Edraak, is a massive open online course (MOOC) platform, that is an initiative of the Queen Rania Foundation (QRF). QRF is determined to ensure that the Arab world is at the forefront of educational innovation. As such, QRF has capitalized on regional Arab talent to leverage technology developed by the Harvard-MIT consortium, edX, to create the first non-profit Arabic MOOC platform. The new MOOC platform will present the Arab world with unique and vital opportunities that can be part of a necessary revolution in education and learning.

First, the platform will broadcast the best Arab professors to the region, offering original Arabic courses - developed by QRF - to further enrich Arab education. Through its partnership with edX, the platform will also give Arab learners access in Arabic to courses taught and developed at top tier institutions like HarvardX, MITX, and UC BerkelyX. All courses are delivered at no cost to the learner.

Second, QRF envisions the use of the platform to showcase Arab role models by broadcasting short online courses by practitioners and professionals from a variety of fields spanning the arts and sciences.

Finally, QRF believes that the platform will enable the Arab world to take advantage of the international interest in regional affairs to tell its own story to the world. Arab university professors and regional experts can use the platform to give courses in English about the region and its history. This will serve to inform a global audience that is interested in the region’s development.

Measurability can be considered the biggest advantage of Digital Marketing compared to traditional marketing, for that reason, it is very important for all digital marketing professionals to have the skills of digital analytics.

In this course, we will learn how to create a digital analytics plan and how to implement it using the appropriate tools. We will start by learning how to manage tags using Google Tag Manager, then we will learn how to analyze the top reports in Google Search Console to get the best results out of our organic search traffic.

To learn how to analyze web traffic, we learn the top reports in Google Analytics, and in order for us to analyze mobile apps efficiently, we will learn how to analyze the top reports in Firebase. After that we will cover Youtube Analytics and how to use the data in the reports to achieve better results on

Since social media analytics is very important, we will cover the top reports in Facebook Page Insights and Twitter Analytics to optimize our presence on Social Media accordingly.

The last two topics in the course are Google Data Studio, the tool that will enable us to connect multiple data sources and create comprehensive Dashboards. Finally, we will cover Heatmaps and how to optimize the user experience to achieve better conversion rates using the tool Hotjar.

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