Diploma in Services Management
Alison Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes(Diploma)
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Describe the four categories of services,List the 7 P's of service marketing,Explain service dimensions: Intangibility, Heterogeneity and Inseparability,Describe how to develop service blueprints
| Provider Name | Alison |
|---|---|
| Training Areas |
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| Website | https://alison.com/ |
| About The Provider |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
This course will first introduce you to Service Management and its core elements. You will look into the evolving service markets, service customers, and product service systems, and you will also be guided through the promotion of services. The course will then discuss the challenges of service management and the role of the consumer in the flow of services. You will also learn about the behavior of service consumers, the Co-creation of Services, and the Three-Stage Model of Service Consumption.
Next, you will study brand positioning. The course will teach you how to implement strategic planning and apply competitive strategies that are crucial for your company's success. You will study the different approaches to service pricing and learn about customer satisfaction and loyalty as well as how to develop loyalty bonds with customers. You will also look into the strategies that can help manage and develop customer loyalty and partner relationships in service management.
The business services sector is one of the most rapidly growing industries in the world, accounting for more than 60% of worldwide GDP. Gaining a better understanding of competitive service elements can help you create a loyal customer base that will secure your business goals. This course is designed to give you the skills you need to deliver truly excellent services that draw in and retain a great set of customers. So check out the course today, and start learning something really useful.
