Social Media Marketing: Strategy and Optimization

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LinkedIn Learning Review

Location

Online(Course Link)

Dates

On Demand

Course Categories

Business and Management

Certficate

Yes()

Language

English

Course Fees

US Dollar 23.86 (Check Course Page for Last Price)

No. of Attendant

Unlimited

Acquired Skills/Covered Subjects

  • Marketing Strategy
  • Social Media Marketing
Provider Name LinkedIn Learning
Training Areas
  • Business and Management
  • Digital Marketing
  • Fashion and Beauty
  • Humanities and ARTS
  • IT, Technology and Software
  • Languages
  • Math, Science and Engineering
  • Media and Photography
  • Medical, Fitness, Healthcare and Safety
  • Personal Development
  • Politics and Economy
  • Social Sciences
  • Supply Chain Management
  • Training and Education
  • Travel, Tourism and Hospitality
  • Others
Website https://www.linkedin.com/learning/
About The Provider

LinkedIn Learning is an American website offering video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn.

It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015.Microsoft acquired LinkedIn in December 2016.

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin takes you through the types of social media content you can create on the various platforms and how they can help you achieve your brand's goals. Plus, learn how to turn strategy into action and create paid and organic posts and stories that engage your customers.

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