Create a Social Media Marketing Campaign
Yes(Course Certificate )
No. of Attendant
Acquired Skills/Covered Subjects
- Discover the components that make up a social media campaign,Identify the strengths and drawbacks of the different social media platforms,Create and measure the success of a social media marketing campaign,Explore how to identify the target audience through the use of personas,Explore the difference between paid and organic social media marketing
|About The Provider||
FutureLearn is a digital education platform founded in December 2012. The company is jointly owned by The Open University and SEEK Ltd. It is a Massive Open Online Course (MOOC) learning platform, and as of May 2018 included 143 UK and international partners, including non-university partners.
FutureLearn offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.