الأعمال المستدامة - استراتيجية التسويق للمنتجات والخدمات المستدامة
Alison Review
الموقع
Online(رابط الدورة)
التاريخ
عند الطلب
أقسام الدورات
تجارة و إدارة
الشهادة
Yes()
اللغة
الإنجليزية
رسوم الدورة
مجانيةعدد الحضور
غير محدود
المهارات المكتسبة
- Describe sustainable marketing and how it differs from traditional marketing,Discuss what is involved in creating a sustainable marketing strategy for a business,Define how sustainability works in the marketing mix (product, price, place, and promotion),Discuss the process of consumer market segmentation and how it relates to sustainable marketing
| اسم مقدم الدورة | Alison |
|---|---|
| مجالات التدريب |
|
| موقعك الإلكتروني (URL) | https://alison.com/ |
| حول المزود |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
This course first introduces you to sustainable marketing and how it differs from traditional marketing. It then continues to discuss what is involved in creating a sustainable marketing strategy for a business, guiding you through the main methods for creating a strong sustainability marketing strategy. The course will then define the 4 P's in the marketing mix, which are product, price, place of distribution, and promotion, and show how these relate to sustainability.
You will then learn how market segmentation, an important factor to consider for optimizing marketing budget, can be used in sustainable marketing. The course will cover different marketing tools used to help promote products and services. It will also teach you about market barriers that need to be considered and addressed by sustainability marketers in order to better position their products and services for growth. Finally, you will discuss the risks associated with sustainability marketing.
Marketing is all about selling your product, and knowing the basics about how and where to promote your product can give you a real edge over your competitors. This Sustainable Business - Marketing Strategy for Sustainable Products and Services course will show business professionals, marketers, entrepreneurs how a business can successfully market sustainable products and services, and consequently help ensure a better quality of life now and for the future generation.
