Advanced Diploma in Global Marketing Management
Alison Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes(Diploma)
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Explain the benefits, advantages and disadvantages of globalization.,Discuss the historical role of US dollar and the development of today's international monetary system.,Explain market size assessment and the new market information technologies.,Distinguish between standardization versus customization.
| Provider Name | Alison |
|---|---|
| Training Areas |
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| Website | https://alison.com/ |
| About The Provider |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
This free Online course on Global Marketing Management begins with why global marketing is imperative and how globalization of market leads to convergence and divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies both large and small because most sell output to secure supplies from foreign countries.
Many companies also compete against products and services that come from abroad. Thus most managers regardless of industry or company size need to approach their operating strategies from a global perspective. In view of the above this course provides a fresh up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market.
The course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.
