Introduction to Modern Retailers and Consumers
Alison Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
No
Language
English
Course Fees
FreeNo. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- Identify the different types of retail stores.,Explain how the emergence of the internet has changed retail.,Define and explain the four retail archetypes.,Explain why the in-store experience is still essential to shoppers.,Define and describe the different demographics of shoppers.
| Provider Name | Alison |
|---|---|
| Training Areas |
|
| Website | https://alison.com/ |
| About The Provider |
Alison is one of the world’s largest free
learning platforms for education and skills training. It is a for-profit social
enterprise dedicated to making it possible for anyone, to study anything,
anywhere, at any time, for free online, at any subject level. Through our
mission we are a catalyst for positive social change, creating opportunity,
prosperity, and equality for everyone. Alison was founded in Galway, Ireland, in 2007
and has grown organically to become a major force in free online education and
skills training. Today, with more than 13 million learners in 195 countries,
Alison is changing how the world learns and up-skills. They are committed to equality and access to
education and skills training irrespective of gender, geography, economic
status or any other barriers that can so often stunt potential. So they offer a
range of free courses that meet the many diverse needs of our learners. The UN
declared in Article 26 of the 1946 Declaration of Human Rights that “Education
shall be free…”. This statement will always inspire us. Alison was founded by Alison CEO, Mike Feerick. Mike is a businessman, but one with a
difference. He believes in social impact, and that you can build a financially
successful business focused on meeting a huge global social need, making
education and skills training more accessible for everyone. He invites anyone
who believes that too, to support the Alison mission.
Alison is free of charge to you. But it’s still
a business – albeit a socially-focused one. We are a social enterprise making
our money through advertising, merchandise, and the sale of Certificates and
Diplomas, should a graduate choose to buy one. |
This free online course will give you a solid introduction to the different types of retail formats that exist today. These include department stores, chain stores, franchises, low-cost discount stores, and warehouse-style retail stores. You will then look at the ways traditional retailers have had to rethink their business models and why they introduced new retail archetypes that appeal to all types of people such as lowest cost, convenience-location, convenience-pre selection, and platform operator.
You will then look into a case study that analyses modern consumer behaviour and study the continued relevance and importance of brick-and-mortar stores. You will learn why these traditional street-side retail shops that are rented out by businesses to be able to offer physical products and services to their customers face-to-face are still essential to shoppers. Lastly, the Modern Retailers and Consumers online course will cover the different demographics of shoppers and their buying habits.
Every business owner and manager dreams of massive foot traffic heading into their establishments. However, it takes more than just a retail store and merchandise to get those sales running; you also need research and training. This retail business course will give you the understanding of modern retail formats and consumer behaviour that will help you bring your business to the next level. So, check out the course today, and keep moving forward!
