Business Fundamentals: Marketing Strategy
Udemy Review
Location
Online(Course Link)
Dates
On Demand
Course Categories
Business and Management
Certficate
Yes(Certificate of Completion)
Language
English
Course Fees
US Dollar 120 (Check Course Page for Last Price)No. of Attendant
Unlimited
Acquired Skills/Covered Subjects
- How to build a Marketing plan,Understand customers and their needs,Perform marketing research,Set up the 4Ps of Marketing,Carry out customer segmentation,Leverage product mix and pricing strategies,Calculate Customer Lifetime Value,Organize marketing campaigns
| Provider Name | Udemy |
|---|---|
| Training Areas |
|
| Website | www.udemy.com |
| About The Provider |
Udemy.com is an online learning platform aimed at
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and more. With Udemy for Business, organizations can also create custom
learning portals for corporate training. |
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
- Business Strategy
- Management and Leadership
- Marketing Strategy
There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:
- Building a Marketing plan
- Conducting marketing research
- Collecting primary data for marketing research
- Performing client segmentation
- Selecting a target customer group
- Understanding the 4Ps of Marketing
- Classifying a firm’s products
- The importance of product branding
- Subtleties of product packaging
- Understanding the factors shaping product pricing
- The right way to approach product pricing
- Organizing product distribution
- Setting up an effective promotional campaign
- Working with the four Ps of Marketing in a dynamic environment
- Establishing and Tracking KPIs
- Calculating and monitoring Customer Lifetime Value
Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.
This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.
